Persuasion in “12 Angry Men”

In his article, The Necessary Art of public opinion, Jay conger eel stated that persuasion is NOT rough selling or convincing rather, it is a learning and negotiating march. Good persuaders phthisis and listen to on-going and active discussions (or debates) to learn almost their auditory modality and include different opinions into a shared conclusion. In the movie 12 Angry Men, juryman keep d aver 8 (Henry Fonda) was non sure if narrate presented against a two-year- experienced suspect in court left reasonable doubt for a disgraced conviction.The otherwise jurors believed the presented facts and the defendants background warrants a guilty conviction. The movie showed how juror shape 8 persuasively got the other jurors to analyze each fact logically, which led to an unanimous not guilty decision. conger noted four demand steps use in powerful persuasion. The steps bequeath be use to analyze juror number 8 persuasion approach. The offset printing essential step is establishing credibility with an audience. Conger noted that persuaders, to get support for an idea, have to build trust and say-so with their audience.A person can be persuasive by having a complete noticeledge and understanding of a subject matter OR relationships with slew who trust the persons motives. This is an important first step because slew are allowing the persuader to persuade them and are committing time and resources towards the idea. Trust is essential. An audience needs to see and know if the persuader can execute endure judgment honestly. In the movie, juror number 8 displayed an ability to line real facts from questionable facts logically and sensibly when ask about the render presented during the trial.His character unlike juror number 3, who was excitable in a negative way was calm, approachable and straightforward. He listened to each jurors opinions about the murder case and spoke respectfully and frankly about the burden of proof to juror number 2 (bank teller). Juror number 8 gained credibility and trust from the other jurors using his character. The second essential step is framing channels properly. It is critical to identify the tangible benefits and values that genuinely matters to people being persuade.Effective persuaders consider what is important to an audience and lays his or her lay out to match common ground with the audience. This is a give-and-take process. Effective persuaders excessively use testimonies, past and current research, etc and readjust their line of products to make them charitable to their audience. Persuaders must know an audience well enough to know what will capture their immediate and continued attention. Juror number 8 was in a situation where there is no common ground in the midst of him and the other jurors.All are from diverse backgrounds and uncomfortably brought together to deliberate the facts in an open-and-shut murder trial. Juror number 8, wanting to just slop, kept reconside ring and adjusting his position with the other jurors positions about the defendant until a common was reach in the deliberation. Again, this is a give-and-take process and is effective if properly done right. The third essential step is presenting evidence to an audience. Conger stated that evidence alone will not coax an audience to support a position or an idea.Evidence can break through too abstract and not entirely informative. Persuaders, Conger noted, use stories, metaphors, analogies, examples, etc and use vivid language skillfully to paint a compelling freehand picture of their point of view. This approach is far more effective than stating facts in persuasion. In the movie, juror number 8 used different testimonies from unique(predicate) jurors to pick apart each piece of evidence to support his argument for reasonable doubt. He used juror number 9 (old man) insights about the old mans motives, and juror number 6 (painter) and his own experience hearing train noises.Th e old man, seeking attention for the first time, assumed he heard voices. His motives and whether or not he actually heard voices are questionable. He also used jurors number 4 (stock broker), 9 and 12 (ad man) comments about indentations on the 45 year old womans nose, indicating she wore eyeglasses. The womans eyesight is questionable and she is not a reliable witness. The other jurors testimonies gave a clearer and more convincing argument for reasonable doubt. The fourth essential step is connecting emotionally to a article of faith and with the audience.Good persuaders walk along a fine line balancing a loyal commitment to a point of view (i. e. , belief) and not acquire emotionally carried away. If balanced properly, an audience will see and believe the serious-mindedness in a persuaders message. Good persuaders also know the fancy of their audience. Conger stated that effective persuaders have a strong and accurate sense of their audience emotional stateand adjust the tactile property of their argument hence. Persuaders gets a feel of their audience by listening to and aggregation information from side conversations, or asking people with better insights about the audiences mood.Good persuaders constantly analyze their audiences look and use the proper tone in messages to match what the audience is picture or expecting. Juror number 8 pretty much distanced himself from the other jurors. As he did, he listened to side conversations in the room, and observed the mood and temperament of each juror. He connected with each one accordingly and specifically. Juror number 3 (messenger service owner), for example, is very vocal and absolve tempered. Juror number 8 approached him directly and firmly.He spoke respectfully and candidly about the burden of proof to juror number 2 (bank teller), who is purposeless and easily persuaded by other opinions. Juror number 8 constantly kept analyzing this audience the 11 other jurors. Juror number 8 broadly de monstrated Jay Congers essential steps to persuading people. In the movie, he mainly used persuasion faults by the other jurors to tone up his position and to change their minds. And he kept studying and analyzing what the other jurors were tell about the facts. Persuasion is definitely a learning and negotiating process, and knowing your audience is half the battle.