Yahoo! Inc. Essay examples -- Business Marketing Case Studies

rube Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of go to more than 120 one thousand thousand exploiters each month worldwide. As the first online navigational guide to the orb Wide Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household, and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance hayseeds clients Web services, including audio and video streaming, retentiveness arraying and management, and Web site tools and services. The companys global Web network includes 21 gentlemans gentleman properties. Yahoo has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, California. Yahoo was true and first made available in 1994 by the Companys founders, David Filo and Jerry Yang, while they were polish st udents at Stanford University. The Company was incorporated in California on edge 5, 1995, and commenced operations on that date. On May 18, 1999 the Company reincorporated in Delaware. In August 1995, the company commenced selling advertisements on its Web pages and recognized its sign revenues. The company experienced dramatic growth providing broadcast media, communications, and commerce services. Yahoo completed several major acquisitions including GeoCities, an Internet company specializing in publish tools and online communities, and Broadcast.com inc., an Internet company specializing in audio and video broadcasts everywhere the Web. These acquisitions as well as many other ones have helped Yahoo transmute the properties and services it offers to its clients, helping to establish it as a one-of-a-kind, all comprehend web portal.Yahoo is the number-one destination of users of the Internet the world over. With over cx million unique users and 485 million average daily pa ge views during celestial latitude 1999, Yahoo has clearly proven its ability to attract Web users the like moths to light. With Yahoos customizable services available in the U.S. and in 21 countries in 12 languages, Yahoo users worldwide can pay their bills, track their take portfolios, purchase virtual(prenominal)ly any product imaginable, and find a host of other services including email and chat rooms, all within the virtual borders of the prime ... ... for the short circuit-term it quiesce faces possible downside. As good as Yahoos prospects are for the future, with all of its new sources of revenue as well as with the new pay services it is implementing, Yahoo still faces near term uncertainty for shareholders. With all of the market turmoil over the possibility of recession and economic downturn, Yahoos current instability leaves it with room for a greater decrease in share scathe. I do however believe that over the long term Yahoo has a strong outlook and will perform well for its shareholders. Although cause at these levels, I would not buy shares in Yahoo for the short term, as in the next 6 months I dont see any improvement in Yahoos finances. I would therefore buy a July-01 Put on Yahoo (Symbol YHQSF), with the solve damage of $30, based on Friday February 23rds closing price of $25.43. This Put is $4.57 in the money and its last trade went through at 9 and 7/8. This is less than the value computed by Black-Scholes of 11 and 1/64. I believe that over the next few months, Yahoos shares will be trading below the current market price of $25.43, therefore making the Put a profitable investment with stripped risk.