Marketing – Delta Faucets

Delta taps Final Project One of the almost luxurious and lovely brands in the world of faucets and can buoy adaptations is Delta spigots. The branding of Delta has been a very remarkable process it targets the highest niche of the market with its crossings that have the highest complete and technological innovation. It is compelling to think how technology could be introduced in bathroom fittings and faucets. Delta faucets atomic number 18 embedded with technologically innovative ideas and thus ar characteristic in nature from all of its competitor products.Marketing Mix epitome Overview Established in 1954 as a d haleing house improvement and make products, Delta tap Company is a subsidiary of Masco Corporation. This order is one of the largest manufacturers of home fittings and building products. The company has been very innovative in the faucets headache and its assembly line philosophy has made it adopt an innovative approach to the traditional business of manu facturing home fittings. The company manufactures a wide range of home fitting products but apart from that, it has a list of patented designs and products to its credit.This includes a admixture of breakthrough technologies and innovative ideas that have led to faucets being more trenchant than just ordinary home fittings. Targeted distinctively for corporate offices and exquisite homes, Delta tap products be not for the ordinary people. The products trade campaign is equally exquisite and yet simple. The website of the company shows the innovative ideas that have been the reason for its success in the business and a targeted marketing outline for corporate offices has been the key to its distinguishment from early(a) products in the marketplace.This paper will analyze the marketing mix of Delta Faucets and analyse the different elements of its marketing strategy that have been crucial to its success. Product Delta Faucet products are home fittings and building materials th at simply defy the convention. The products of Delta Faucet are value-added in that they are the result of innovation and technological embedding Delta Faucets modify it to be the market leader in innovative faucets and fittings patent most of these designs.The product comes in lavish packaging however, since Delta Faucet hones the green paradigm, the packaging is perishable but manages to provide the buyer an exquisite image thoroughly. Pricing wash stall fittings and kitchen fittings that cost as much as tyre cars are the average for Delta Faucet products. It should be remembered that Delta does not target a large commonwealth rather it skims the top most segment of the market. It would rather be that Delta Faucets are used for corporate bathrooms than for private home fittings (Etzel, Walker, Walker & Stanton, 2003).Delta Faucet prices well above its nearest competitors enabling it to reach the premiums of high pricing. Placement Delta Faucet is not short of outlets for pl acing its faucets. It operates in more than 53 countries use an in effect(p) supply chain lucre with reduced lead-time. The company has an extensive network of distributors and retailers that sell Delta Faucets products throughout North America and Europe. The use of in strivingation systems in its supply chain network has been one of the strongest plus factors for Delta Faucet enabling it to strengthen its placement strategies (Pelyco, 2003).Promotional Mix Delta Faucet manages to market its products development a variety of strategies in spite of being a prodigality product, Delta Faucet has been able to stir its demand over the years using corporate magazine marketing as the primary tool ( most Delta, 2009). A combination of viral marketing amongst the corporate world (through secretaries of executives) is the most relied upon form of promotion at Delta Faucets. It also houses exquisite showrooms and display centers for the people that are abounded by physical marketing and the touch and feel of things.It is perhaps this strategy that is the most consistent with Delta Faucets. Overall, Delta Faucet has been very pervasive in its marketing and promotional strategies. It has strived to make sure that it is chosen by the top-notch sector of the nine by constantly dwelling on copyright technology and innovation. Delta Faucet projects itself as a brand that is for the elite keeping this into view, it can be concluded that the price and promotional strategy of the product are well in tandem with the products image and nature (Pride & Ferrell, 2007).Delta Faucet needs no revision of its marketing strategy it only needs to broaden its horizons. bit from an exquisite product to a luxury product high in demand amongst wider elite would be a better strategy for the company and this is what Delta Faucets should be eyeing for in the near future in order to stand out against its competitors in this fiery era of globalization and expand its profitability. Referenc es About Delta (2009). Delta Faucet Company Who are We?Retrieved on December 15, 2009 from http//www. deltafaucetcompany. com/company/whoweare. hypertext mark-up language Etzel, M. J. , Walker, B. J. , Walker, S. , & Stanton, W. J. (2000). Marketing. New York McGraw-Hill Education. Pelyco (2003). Delta Faucet Company achieves continued success with Peyco Supply twine visibility solution. Retrieved on December 15, 2009 from http//www. pelyco. com/press_release_02_20_03. htm Pride, W. , Ferrell, O. C. (2007). Foundations of Marketing Revised Second Edition. capital of Massachusetts Houghton Mifflin.