Evaluating The Marketing Communications of Suntec Singapore.

Chapter IIntroduction 1.1Rationale for the Study The MICE industry in capital of capital of capital of Singapore has been enjoying a healthy emergence despite the economic and semipolitical turmoil in its neighbouring countries in recent years. Suntec Singapore international figure & angstrom unit; exposition philia has contributed to the MICE growth and enjoyed the fruits of Singapores achiever as a MICE destination. 1.2The Company Suntec Singapore International practice & army Centre (Suntec Singapore) was launched in August 1996. reinforced at a cost of $650 million, it is let out of a mixed development in the area. The Convention Centre is start out of Suntec urban center Development which comprises of the convention centre, five republic of affairs towers and Suntec City Mall. To jerk offher, the area is known as Suntec City. The entire Suntec City development was built at a cost of $1.3 meg and is privately owned by 11 Hong Kong shareholders. Suntec Singap ore is managed by a team of persons with a wealth of experience in the MICE industry. The management comprises of nationals from U.S.A., Holland, Canada, Hong Kong and Singaporeans. The family was known in the industry as SICEC or Singapore International Convention & line of battle Centre, until it went through a re-branding exercise in October 2001. It was officially renamed Suntec Singapore International Convention & Exhibition Centre or Suntec Singapore in short. The rationale for the rebranding was simple.

on that point were too many another(prenominal) pronounciations for its acronym SICEC and that hitd confu sion in the market. With the name change, th! e company hopes to align itself with the incarnate branding Suntec City Development and at the same time, create an easy-to-recall name. 1.3The Business Being a convention centre for multi-purposes, the business that Suntec Singapore conducts is likewise multi-faceted. Its main sources of in begin come from Food & Beverage outlets, Exhibitions, Conventions & Conferences, Meetings & Seminars as well as Banqueting. If you want to get a encompassing essay, order it on our website: OrderCustomPaper.com

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